The Phantom of the Opera
Ipswich Musical Theatre Company
Working with the production team, I provided marketing strategy, creative design and social media management. After developing a 'plan on a page' and a marketing budget, I was responsible for rehearsal imagery, video production, overseeing publicity photography, creative design, media releases and coordinating interviews, as well as print, cinema and radio advertising.
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The show was a sell out and the company put on an extra show due to the demand.
How I helped...
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Developed a marketing plan for approval
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Managed the marketing budget
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Produced all social media content and managed social ads
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Created all videos, such as cast announcement, sitzprobe, photoshoot BTS, production teaser and audience voxpops
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Photography and videography during rehearsals and backstage
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Oversaw promotional shoot
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Photoshopped/adjusted all images for socials
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Graphic design including posters and digital signs
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Produced media releases and coordinated media interviews
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Wrote and recorded radio, cinema and social media advertising
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Provided copywriting for email blasts
